Social Media & Graphics Designer Lead

Location: Nairobi with travel to other VF sites

We are seeking a Social Media & Graphics Designer Lead who will oversee the development of compelling visual content and design strategies that effectively communicate the brand’s values, drive customer engagement, and enhance brand recognition across multiple channels. This role requires close collaboration with cross-functional teams, including product, marketing, and sales, to ensure a cohesive and consistent brand experience

Roles & Responsibilities:

• Lead the creative process for all brand and marketing materials, including digital, print, and social media assets.
• Develop and maintain brand guidelines, ensuring consistency across all marketing channels.
• Work within the marketing team to conceptualize and execute innovative campaigns that resonate with target audiences.
• Create visually appealing and on-brand graphics, layouts, and designs for websites, social media, email marketing, print collateral, and more.
• Initiate all stages of design, from concept to production, ensuring high-quality results that meet project goals.
• Manage any outside designers, providing guidance, feedback, and support to enhance team creativity and performance.
• Social Media Management: Ensure brand consistency in all social media communications and marketing initiatives.
• Monitor brand performance and ensure that all creative assets are aligned with the company’s mission, vision, and values.
• Ensure customer feedback is up to data/timely
• Stay updated on industry trends, emerging technologies, and competitive landscapes to keep the brand’s design strategies fresh and relevant.
• Propose new and innovative design solutions to enhance brand visibility and customer engagement.
• Oversee multiple design projects simultaneously, ensuring deadlines are met and objectives are achieved.
• Work with the relevant teams to prioritize projects based on business needs and goals

Requirements

• Diploma/Bachelor’s degree in Graphic Design, Visual Arts, Marketing, Communications, or related field from a recognized institution
• Minimum 3+ years in graphic design and social media management
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva Pro
• Expertise in social media platforms (Instagram, TikTok, Facebook, LinkedIn, X) with analytics tools like Google Analytics, Meta Business Suite, and Hootsuite.
• Strong understanding of Kenyan digital trends multilingual content, and culturally resonant visuals.
• Expertise in social media platforms (Instagram, TikTok, Facebook, LinkedIn, X) with analytics tools like Google Analytics, and Meta Business Suite.
• Project management, trend awareness, customer feedback integration.
• Local market knowledge (youth culture, events, regulations).

Benefit:

• Visibility into the world’s fastest growing aquaculture company.
• Ideal for a candidate looking to dive into a mission-oriented Organization.
• The team is committed to the candidate’s success and will provide coaching, mentorship, and unique exposure to people and experiences that come from the most successful leaders in the entrepreneurial community and the social sector.

About Victory Farms

Victory Farms (VF) was established on Lake Victoria in 2016 with both on-shore and off-shore facilities. The head office is in Nairobi, and its Farm site is in Homa Bay County, with distribution across Kenya. VF has since become one of the fastest growing companies in aquaculture globally. In its first eight months of operation, the Company became the largest aquaculture producer in Kenya. Victory Farms aims to become the leading tilapia farm in Africa over the next 5 years while maintaining the highest environmental and social standards; as the most sustainable tilapia farm in the world, adhering to global standards and best practices, and producing affordable, sustainable protein to feed millions of people across Africa. Today, it is the largest commercial aquaculture player in East Africa and operates one of largest hatcheries on the continent.

The Company is continuing to rapidly expand its vertically integrated model: production, processing, and sales & distribution, to keep pace with the rapid growth in demand for protein. To support this, Victory Farms employs world class technologies, people, and processes to build its model for sustainable protein production on the continent. VF strives for the highest standards in performance, execution, culture, and integrity.

VF’s growth trajectory provides enormous opportunity for excited professionals to uplift their careers and make an impact within a diverse operation. We recognize the utmost importance which contributions by individuals and teams have to the success of Victory Farms. We work to create a fantastic environment for our employees. An environment where employees have an opportunity to develop professionally and personally.

How to Apply

Please send your CV and Design Portfolio expressing your interest and qualifications to recruit@victoryfarmskenya.com. Indicate the Job Title as the email subject – Social Media & Graphics Designer Lead.