Regional Sales Manager

Location: Nairobi

Are you a commercially driven leader who thrives on building high-performing teams, growing revenue, and turning strategy into measurable results?

Victory Farms is seeking an experienced and results-oriented Regional Sales Leader to drive sales performance and revenue growth across the region. This opportunity is ideal for a commercially minded leader who combines strong people leadership with disciplined execution, customer focus, and data-driven decision making.

The role will be responsible for delivering commercial targets while overseeing branch performance, inventory management, and team accountability. You will play a critical role in strengthening operational standards, deepening customer relationships, and identifying opportunities for sustainable growth across the region.

This is a hands-on leadership role for someone who is passionate about commercial performance, develops people effectively, and can translate business objectives into consistent results.

Key Responsibilities:

1. Sales & Commercial Performance

• Own sales performance across the assigned region and deliver agreed sales and revenue targets.
• Develop clear sales plans to close performance gaps and grow the business.
• Identify opportunities for growth across branches, customers, channels, and markets.
• Monitor sales performance regularly and take timely action where performance is below target.
• Use market and customer insights to improve sales performance and grow the customer base.
  2. People Leadership & Team Performance

• Lead, coach, and develop Regional Supervisors and sales teams to deliver strong performance.
• Set clear expectations and hold team members accountable for results and execution.
• Build a high-performance culture based on ownership, discipline, and continuous improvement.
• Address performance, attendance, and conduct issues promptly and in line with company policies.
• Ensure teams have clear priorities, action plans, and regular follow-up.
  3. Branch & Operational Execution

• Ensure branches are adequately stocked and able to serve customers consistently.
• Work closely with Supply Chain and Operations to ensure effective stock allocation and replenishment.
• Monitor stock-outs, spoilage, variances, and other operational risks and take timely corrective action.
• Identify and escalate supply or operational issues early to minimize their impact on sales and customers.
• Ensure branches consistently meet required operating and service standards.
  4. Performance Management & Data

• Monitor key sales and operational KPIs and use data to identify performance gaps and opportunities.
• Understand the root causes of performance issues and translate insights into clear actions.
• Maintain clear action plans and follow through on agreed interventions.
• Provide accurate and timely performance updates to senior management.
• Use data and market information to support forecasting and decision making.
  5. Customer & Market Development

• Build and maintain strong relationships with key customers and market partners.
• Understand customer needs, competitor activity, pricing, and market trends.
• Identify new markets and opportunities for business growth.
• Spend regular time in the market and branches to understand challenges and improve execution.
  6. Cross-functional Leadership

• Work closely with Commercial, Operations, Supply Chain, Finance, and other teams to deliver business priorities.
• Ensure commercial requirements are clearly communicated and followed through across functions.
• Proactively raise issues that may affect sales, customer service, or business performance.

Requirements:

• Bachelor’s degree in Business, Marketing, Agribusiness, or related field.
• 7+ years sales experience, preferably in FMCG, agribusiness, food, distribution or a related industry.
• Proven experience managing and leading sales teams.
• Demonstrated success in delivering sales and revenue targets.
• Experience managing multiple branches, territories or sales channels.
• Strong experience in field sales and market development.
• Experience using sales and operational data manager performance.
• Experience working cross-functionally in fast-paced business environment.

Personal Attributes:

• Highly driven, and results oriented
• Proactive and takes ownership
• Strong sense of accountability
• Resilient and able to work under pressure
• Comfortable working in the field and close to customers and teams
• High integrity and sound judgement.
• Strong interpersonal and communication skills.

Benefit:

• Visibility into the world’s fastest growing aquaculture company.
• Ideal for a candidate looking to dive into a mission-oriented Organization.
• The team is committed to the candidate’s success and will provide coaching, mentorship, and unique exposure to people and experiences that come from the most successful leaders in the entrepreneurial community and the social sector.

About Victory Farms:

Victory Farms (VF) was established on Lake Victoria in 2016 with both on-shore and off-shore facilities. The head office is in Nairobi, and its Farm site is in Homa Bay County, with distribution across Kenya. VF has since become one of the fastest growing companies in aquaculture globally. In its first eight months of operation, the Company became the largest aquaculture producer in Kenya. Victory Farms aims to become the leading tilapia farm in Africa over the next 5 years while maintaining the highest environmental and social standards; as the most sustainable tilapia farm in the world, adhering to global standards and best practices, and producing affordable, sustainable protein to feed millions of people across Africa. Today, it is the largest commercial aquaculture player in East Africa and operates one of largest hatcheries on the continent.

The Company is continuing to rapidly expand its vertically integrated model: production, processing, and sales & distribution, to keep pace with the rapid growth in demand for protein. To support this, Victory Farms employs world class technologies, people, and processes to build its model for sustainable protein production on the continent. VF strives for the highest standards in performance, execution, culture, and integrity.

VF’s growth trajectory provides enormous opportunity for excited professionals to uplift their careers and make an impact within a diverse operation. We recognize the utmost importance which contributions by individuals and teams have to the success of Victory Farms. We work to create a fantastic environment for our employees. An environment where employees have an opportunity to develop professionally and personally.

How to Apply:

Kindly send your 2 – page CV and cover letter expressing your interest and qualifications to recruit@victoryfarmskenya.com. Indicate the Job Title as the email subject – Regional Sales Manager.