Commercial Manager

Location: Nairobi and Homa Bay, Kenya (12-18 months); Tanzania (long-term)
Reports To: Sales Operations Director

Employment Type: Full-Time
Salary range: 80,000 to 140,000 KES monthly gross pay
Bonus range: 0% to 30% of earned salary, awarded annually, gross pay

Role summary

We seek a self-starter Commercial Manager to drive the sales growth of an innovative tilapia farm. The successful candidate will be data-driven, creatively build commercialization plans, and methodically execute plans to achieve business results. This will include opening new branches, building relationships for other sales channels, allocating stock, and executing an effective price list.

This role is intended to become a founding member of a new Victory business unit in Tanzania. The role will first be based in Kenya for a 12 to 18-month period of on-the-job learning and development. Following this period, in the first half of 2026, the role will permanently transition to Tanzania.

About Victory Group

Victory Group is a regenerative, tech-driven, vertically integrated aquaculture platform farming and selling tilapia in East Africa.

Victory runs all aspects of the tilapia value chain – farming inputs, milling feed, cultivating broodstock and eggs, hatching fingerlings, growing mature tilapia, processing fish, running cold-chain distribution, and retailing produced fish throughout Kenya, Rwanda, and more.

Victory deploys innovation at each step of the way – from indigenous feed inputs to drone-based egg transport to data-driven stocking algorithms – striving to serve the most affordable, sustainable animal protein on the planet.

And Victory continues to accelerate, qualifying as one of Africa’s Fastest-Growing Companies for three years running (per Statista and Financial Times). Victory is now comprised of three businesses: Victory Farms (tilapia farm in Kenya), Kivu Choice (tilapia farm in Rwanda), and Samakgro (feed mill in Kenya).

Key Responsibilities

• Successfully deliver the set targets month-over-month by taking ownership and ensuring the same through the chain of ownership in the sales department.
• Replicate existing processes in new settings; set up teams to consistently execute with operational accuracy.
• Train their team to ensure the commercial organization is strong enough to meet future growth.
• Implement tracking and ownership mechanisms along the value chain that promote low spoilage and variances
• Operate a sales incentive system, with strong understanding among the team.
• Use of data to forecast market behavior relevant to our business (competitor movements, customer insights, pricing, etc.); find market opportunities based on backcasting and forecasting.
• Organizing marketing campaigns in the different regions to increase market awareness of the products; promote the visibility and reputation of the products and brand.
• Communicate regularly with senior management about the status of projects and issues that could impact performance.
• Negotiate contracts and leases with vendors, suppliers, and other third parties, as related to commercial efforts.

Required qualifications

• 10+ years of experience in sales
• Leadership ability and dedicated learning mindset – able to replicate processes in a new environment.
• Impeccable track record of integrity, with ability to demonstrate through objective validation (e.g., data tracking and reports preparation across production, logistics, and commercial departments).
• Proven track record of exceeding sales targets and achieving revenue growth.
• Proven track record of operating within departmental budgets.
• Excellent communication, interpersonal, and relationship-building skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Excellent time management and organizational skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Fluency in written and spoken English.

Preferred Qualifications

• Bachelor’s degree in a business field, economics, or psychology
• Strong negotiation and persuasion skills.
• Strong ability to train and motivate a team.

Why Join Us?

• Mission: Victory tilapia is among the world’s most affordable and sustainable animal proteins. We believe that we provide the protein solution for Africa – and do it with a regenerative model, where company, consumers, and environment all benefit.
• Growth: Victory has maintained its place among the fastest-growing companies on the continent. The company, your role, and our collective impact will continue to rise.
• Development: A role at Victory means structured pathways for your professional development – opportunities to learn new skills, broaden your responsibility, and grow your role scope with the company scale.